A rebrand with purpose.

This rebrand pitch sought to update the Winnow brand and give greater meaning to its icon.

Original

Logo of Winnow featuring a stylized blue 'W' symbol with the brand name in bold blue letters.

New (Proposed)

Logo of Winnow with a stylized W symbol in dark blue and light blue, and the word 'Winnow' in bold dark blue font

Logo Animation

Usage Examples

Conference sponsors including Xactus, Gateless, Winnow, DocMagic, Paradatec, and Friday Harbor logos.

Logo Lockup

Login screen for Winnow website with fields for email and password, and options to create account or sign in.

App Login Screen

Screenshot of a presentation slide titled 'Compliance AI for Law Firms, Lenders, & More' by WinnowAI, with a web link to winnow.law/ai and a video player at the bottom.

Promo Video

A navy blue quarter-zip pullover with a logo on the chest left side and a white T-shirt with a logo and the word ''Winnow'' on it, displayed against a blue and purple gradient background.

Company Swag

A promotional graphic for Winnow, a compliance service for lenders, lawyers, and fintech companies. The left side contains a blue background with Winnow's logo and text outlining services like auto, banking, credit cards, and mortgage compliance, results review, and AI-powered tools. The right side features a diverse group of professionals working together around a table with laptops, tablets, and charts, near large windows in a modern office.

Conference Graphics

Two business cards with a blue and purple gradient background. The top card contains contact information for Ethan Moore, a software engineer, including phone, cell, and email details. The bottom card displays a logo, the company name Winnow, a slogan "Compliance You Can Count On," and the company address and website.

Business Cards

The image features the Winnow logo with the slogan 'Compliance You Can Count On' on a gradient background of blue and purple.

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