VP, Design & Marketing – Winnow

Jul 2018 - Apr 2026 (Orange County, CA – Hybrid)

Led design and marketing strategy as a founding member, overseeing brand, product experience, and growth initiatives.

• Managed creative contributors, expanding capacity and elevating the quality and output of design work

• Directed branding and visual identity across all touchpoints, ensuring consistency and market differentiation

• Drove product discussion, design, and marketing on the development of the Winnow AI LegalTech LLM product

• Designed UX for both internal and customer-facing applications, improving usability and engagement

• Contributed directly to the front-end codebase, including prototyping new iterations of Winnow products,

• bridging the gap between design and engineering to communicate intent more effectively

• Managed and grew social media presence through strategic content planning and execution

• Produced marketing and product walkthrough videos, written blog content, and visuals for product webinars

• Wrote and distributed press releases to increase brand visibility and media coverage

• Submitted to industry awards, resulting in over a dozen wins, and numerous finalist designations

• Executed email marketing campaigns targeting both existing customers and new leads

• Secured conference sponsorships and managed logistics, including shipping and event coordination

• Maintained the Winnow marketing website and optimized it for SEO and AI visibility